jQuery.fn.jwflvplayer = function(playerurl, file, image) {
    return this.each(function() {
        var mediaPlayer = new SWFObject(playerurl, 'player', '200', '150', '9');
        mediaPlayer.addParam('allowfullscreen', 'true');
        mediaPlayer.addParam('allowscriptaccess', 'always');
        mediaPlayer.addParam('wmode', 'opaque');
        mediaPlayer.addVariable('fullscreen', 'true');
        mediaPlayer.addVariable('displayclick', 'fullscreen');
        mediaPlayer.addVariable('file', file);
        mediaPlayer.addVariable('image', image);
        mediaPlayer.write(jQuery(this).attr('id'));
    });
};